This Blistex lip balm offers rich moisturization from grape seed, jojoba and coconut oils. Consumers see it as a premium, authentic fruit-flavored lip balm with nutrients from plant-derived sources. Perceived as a healthy and fresh offering that evokes nature-oriented experiences like apple picking or visiting a vineyard. Two variants that are both contain botanical oils for rich moisturization.
– From the Vine: Contains grape and kiwi extracts, known to be sources of vitamin E and antioxidants. Smooths and nourishes lips, with a delicious fruit flavor
– From the Orchard: Contains cherry and apple extracts, known to be sources of vitamin C and antioxidants. Helps rejuvenate and hydrate lips







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